Seattle Compliance Guide

NWMLS Photo Rules, Explained

What the Northwest MLS allows in listing photos — and how every HD Media House gallery arrives compliant.

The Rules

Six Rules Every Seattle Listing Must Follow

Maximum 40 photos — 20–30 recommended

NWMLS caps listings at 40 photos. In practice, a tight, well-sequenced set of 20–30 strong images outperforms a bloated gallery — lead with the hero exterior, then flow room to room.

No watermarks, logos, or contact info

Photos may not contain agent or brokerage branding of any kind — no watermarks, no logo overlays, no phone numbers or URLs embedded in the image.

No QR codes

QR codes in listing photos are prohibited — they function as embedded contact/marketing devices, which NWMLS does not allow inside listing media.

No composite images

Photos stitched or collaged from multiple images into a single frame are not permitted. Each photo must be a single image of the property.

No image manipulation

You cannot digitally remove power lines, add features the property doesn't have, or otherwise alter what the photo represents. Standard exposure, color, and lens corrections are fine — changing the property is not.

Absolutely no people or pets — including reflections

No person or pet may appear in any listing photo. That includes the photographer's reflection in a window, mirror, or appliance — a detail that catches out more listings than any other rule.

Compliance Built In

Every Gallery We Deliver Is NWMLS-Ready

Our Seattle photographers shoot to NWMLS spec by default: reflective surfaces are checked for photographer reflections during the shoot, editing stays within permitted corrections, and delivered files carry no branding, watermarks, or embedded contact devices.

You get a clean, correctly sized, correctly sequenced gallery you can upload straight to the MLS — no re-edits, no compliance emails, no pulled listings.

FAQ

NWMLS Photo Questions

Shooting in the Seattle area? See our Seattle market page, all service areas, or virtual staging service.

MLS-Ready Photos, Delivered in 24 Hours

Book your Seattle shoot and never think about photo compliance again.

Schedule Your Shoot